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Posted 1 month(s) ago
Reference: 028-AC168-0826
Job summary
Are you an experienced marketing professional who wants to make a real difference to real people? If so, then stop looking on Indeed, ignore those LinkedIn job alerts, and settle down to read all about this role.
You have a unique opportunity to use your skills and experience to improve the health of the population in Wales through the effective activation of national brands and the promotion of high profile campaigns.
Take your place at the heart of our growing team as we tackle the big health issues through the successful application of Social Marketing theory and best practice.
Combining ideas and learning from commercial marketing and the social and behavioural sciences, Social Marketing is a well-established tool for promoting positive behaviour change in a sustainable and cost-effective way, delivering real benefits to real people.
Why not get in touch for an informal discussion? Reach out to the Business Support team at the email within this advert.
Main duties of the job
You will play a leading role in the development, implementation and evaluation of integrated national social marketing projects, designed to promote healthy behaviours amongst the Welsh public.
These roles are an exciting opportunity to be an active contributor who will make a positive difference to the wellbeing of population groups across Wales.
You will be a marketing professional with experience of developing and executing campaigns and engagement aimed at promoting a positive impact. You will have experience of setting up and optimising campaigns across a range of channels.
You will work closely with our internal and external stakeholders such as the Public Health Wales Communications Team, Welsh Government, Local Public Health Teams, Health Boards, the third sector and of course, the public.This post presents an excellent opportunity to work within a staff structure dedicated to systems-working and multi-agency approaches to health improvement.The Division has a strong focus on evidence based practice, research and evaluation as well as the application of behavioural science.
The ability to speak Welsh is desirable for this post; Welsh and/or English speakers are equally welcome to apply.
About us
We are Public Health Wales - the national public health agency in Wales. Our purpose is 'Working together for a healthier Wales'. We exist to help everyone in Wales live longer, healthier, happier lives. Together with our partners, we work to increase healthy life expectancy, improve health and well-being, and reduce inequalities for everyone in Wales, now and for future generations.
Our teams work to prevent disease, protect health, and provide leadership, specialist services and public health expertise. We are the leading source of public health information, research and innovation in Wales. In a world facing complex health challenges, our work has never been so important.
We are guided by our Values, 'Working together, with trust and respect, to make a difference'. We are committed to building an inclusive workplace that values equality and diversity. We welcome applications which represent the rich diversity of the communities we serve and are supportive of flexible working arrangements, including part time roles and job sharing.
To find out more about working for us and the benefits we offer please visit https://phw.nhs.wales/careers/
For guidance on the application process, please visithttps://phw.nhs.wales/working-for-us/applicant-information-and-guidance/
Details
Date posted
26 August 2026
Pay scheme
Agenda for change
Band
Band 6
Salary
£40,559 to £48,841 a year per annum
Contract
Permanent
Working pattern
Full-time
Reference number
028-AC168-0826
Job locations
Capital Quarter
Cardiff
CF10 4BZ
United Kingdom
Job description
Job responsibilities
You will be able to find a full Job description and Person Specification attached within the supporting documents.
Qualifications
Essential
o Degree level qualification (or equivalent/equivalent experience) in a marketing, digital communications or related subject
Desirable
o Short course in Social Marketing, Behaviour Change or Health Psychology
Experience
Essential
o Experience of undertaking health or wellbeing related marketing with communities, groups or in key settings.
o Experience of implementing, monitoring and optimising paid digital advertising
Knowledge
Essential
o In depth understanding of marketing planning techniques including insight/strategy/creative development, media planning and evaluation
o Good understanding of digital marketing techniques (social media management, email marketing, SEO etc.)
Desirable criteria
o Knowledge of behaviour change theories used in health promotion practice
Skills
Essential
o Excellent written and verbal communications skills, including writing for different individuals/audiences
Desirable
o Ability to work through the medium of Welsh
Job description
Job responsibilities
You will be able to find a full Job description and Person Specification attached within the supporting documents.
Qualifications
Essential
o Degree level qualification (or equivalent/equivalent experience) in a marketing, digital communications or related subject
Desirable
o Short course in Social Marketing, Behaviour Change or Health Psychology
Experience
Essential
o Experience of undertaking health or wellbeing related marketing with communities, groups or in key settings.
o Experience of implementing, monitoring and optimising paid digital advertising
Knowledge
Essential
o In depth understanding of marketing planning techniques including insight/strategy/creative development, media planning and evaluation
o Good understanding of digital marketing techniques (social media management, email marketing, SEO etc.)
Desirable criteria
o Knowledge of behaviour change theories used in health promotion practice
Skills
Essential
o Excellent written and verbal communications skills, including writing for different individuals/audiences
Desirable
o Ability to work through the medium of Welsh
Person Specification
Qualifications
Essential
- Degree level qualification (or equivalent/equivalent experience) in a marketing, digital communications or related subject
Experience
Essential
- Experience of undertaking health or wellbeing related marketing with communities, groups or in key settings.
Knowledge
Essential
- In depth understanding of marketing planning techniques including insight/strategy/creative development, media planning and evaluation. Good understanding of digital marketing techniques (social media management, email marketing, SEO etc.)
Skills
Essential
- Excellent written and verbal communications skills, including writing for different individuals/audiences
Desirable
- Ability to work through the medium of Welsh
Person Specification
Qualifications
Essential
- Degree level qualification (or equivalent/equivalent experience) in a marketing, digital communications or related subject
Experience
Essential
- Experience of undertaking health or wellbeing related marketing with communities, groups or in key settings.
Knowledge
Essential
- In depth understanding of marketing planning techniques including insight/strategy/creative development, media planning and evaluation. Good understanding of digital marketing techniques (social media management, email marketing, SEO etc.)
Skills
Essential
- Excellent written and verbal communications skills, including writing for different individuals/audiences
Desirable
- Ability to work through the medium of Welsh
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Certificate of Sponsorship
Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website (Opens in a new tab).
From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. Guidance can be found here Criminal records checks for overseas applicants (Opens in a new tab).
Additional information
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Certificate of Sponsorship
Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications. For further information visit the UK Visas and Immigration website (Opens in a new tab).
From 6 April 2017, skilled worker applicants, applying for entry clearance into the UK, have had to present a criminal record certificate from each country they have resided continuously or cumulatively for 12 months or more in the past 10 years. Adult dependants (over 18 years old) are also subject to this requirement. Guidance can be found here Criminal records checks for overseas applicants (Opens in a new tab).
Employer details
Employer name
Public Health Wales
Address
Capital Quarter
Cardiff
CF10 4BZ
United Kingdom
Employer's website
Employer details
Employer name
Public Health Wales
Address
Capital Quarter
Cardiff
CF10 4BZ
United Kingdom